Relationship Marketing System Blog

What to look for in a social media management tool

May 2, 2016 - By Jessika Phillips

(This is a follow-up blog to our weekly Blab session with Jessika Phillips and Mike Gingerich, with special guest Liz Azyan) For many businesses, a social media manager is an important tool in their social media marketing. These tools help people become more efficient and successful in the growing world of social media. There are… Read more »

Why it’s not ok to purchase your email list, fans, or social audiences

April 29, 2016 - By Jessika Phillips

(This is a follow up blog to our weekly Blab session with Jessika Phillips and Mike Gingerich) We all know the emails. They say something like you too can get to the front page of Google! For the low, low price of $100 a month, poof! You’re on Google! Or emails saying that they’ll sell… Read more »

Everything you know about Marketing has changed!

April 27, 2016 - By Jessika Phillips

(This is a follow up blog to our weekly Blab session with Jessika Phillips and Mike Gingerich) Marketing has changed. There has been a shift in the industry and what you think you may know, probably isn’t accurate anymore. It’s not just about business, anymore. It’s personal! People expect to receive a personalized experience from… Read more »

12+ Ways to Maximize Your LinkedIn Success

April 25, 2016 - By Jessika Phillips

Business today is based on relationships, working with those we know and trust. Social tools such as LinkedIn can give your audience that glimpse into who you are, what your business is about, and they can hear from others why they should do business with you. Here are a few tips on ways to keep your… Read more »

Are you Staying at the Top of Your Game?

April 23, 2016 - By Jessika Phillips

Becoming an expert in your field isn’t something that happens overnight. If it did, we’d all be experts in all fields, right? Not, the truth is growing into a thought-leader and/or expert takes time, work and a lot of learning to become a sought-out professional. You have to know what works and what doesn’t, how… Read more »

How to construct a good Social Media post

April 22, 2016 - By Jessika Phillips

Creating a post might seem to be easy but there are a lot behind it that you should be aware before communicating with your follower. Social Media has been around in every known business nowadays. Consumers are no longer using Facebook, Twitter, and other platforms to only communicate with people, but also to engage with… Read more »

Why you need to create your next website with Growth Driven Design in Mind

April 21, 2016 - By Jessika Phillips

Growth drive design minimizes risk and helps you learn as you go   What if I told you you’ve been designing websites all wrong? Intrigued? You should be, because there’s a new way to create websites that will be way more effective in making sure your website is successful. This new method is called Growth… Read more »

How to handle Negative Feedback on Social Media

April 21, 2016 - By Jessika Phillips

Even the best of companies will have negative reviews and comments on their social media accounts. It might surprise you, but when it happens a complaint is a great opportunity to prove your customer service skills. Although it might be difficult to deal with the negative comments, learning how to handle the criticism will put… Read more »

What Content Works On Websites

October 6, 2015 - By Jessika Phillips

Everything about your website boils down to the content that’s on it. Content is where everything begins and great content will help your website be successful and gain views.   But what makes great content? Great content needs three things. First you need to make sure you know who you are talking to. Who is… Read more »

How Content Will Affect Your SEO

October 6, 2015 - By Jessika Phillips

In the world of Search Engine Optimization (SEO) content rules! Let’s talk briefly about smartphones – are you apple or android? If you have an iphone you have Siri in your hands at all time. And if you’re android you probably have access to the Google App and Microsoft’s Cortana is now in public beta…. Read more »

Videos that Go Hand in Hand with Relationship Marketing

October 6, 2015 - By Jessika Phillips

Part of staying on top of your game in the business world is your willingness to keep learning in an ever changing industry. You may be an expert in your field, but there are always new ideas to hear, concepts to expand on, and strategies to help you grow. Here are a 5 Videos That… Read more »

Why to choose a Facebook Fan Page over a Friend Page

September 30, 2015 - By Jessika Phillips

Facebook is a powerful part of any social media marketing strategy. This social platform has over 1 billion monthly active users. Whatever your business, wherever you’re located, your target market is on Facebook. There’s a difference, though, between being on Facebook and making effective use of the social network’s marketing power. Effective use requires planning, and… Read more »

Is it ok to Buy Some Love- Why you Should Never Buy Email Lists or Fans Online?

September 30, 2015 - By Jessika Phillips

You can’t buy me love! It’s tempting. Lots of people do it… but don’t fall for the hype. Buying email lists isn’t all it’s cracked up to be. There are listservs selling all types of information about potential “customers” but before you buy, ask yourself, “What do I do with unsolicited emails?” Did you answer… Read more »

6 Ways to use video in your marketing strategy

September 2, 2015 - By Jessika Phillips

One the most exciting things about visual content is how varied it can be! There truly is an art to it, and each style serves a specific purpose. One style does not fit all. Here are a few examples of what you can do with videos as part of your marketing strategy. 1. History video… Read more »

How to Measure Your Business to Competitors Online

September 2, 2015 - By Jessika Phillips

Let’s face it.. competition can be rough and for some businesses even scary. However, you must understand your competitors in order to grow your business. Your Website vs. Their Website This is probably the easiest gut comparison to make. Of course you can compare the “look” of their site but the design is not what… Read more »

Key Google Analytics Terms You Need to Know

September 2, 2015 - By Jessika Phillips

Have you ever wondered how you can get valuable data from your website traffic? Google Analytics is the best analytics tool for website traffic and if you are like me, that is one reason why you are reading this blog. The data and numbers play an important role for finding success within your relationship marketing… Read more »

5 Easy Ways to Boost your Facebook Engagement

September 2, 2015 - By Jessika Phillips

Post every day, even on the weekends. That may seem excessive to you but as people make more friends and Like more pages, your posts may be missed. If you are only posting once or twice a week then chances are your community may be missing it. There are studies that show posting between 3-5… Read more »

Creating Your Marketing Army

September 2, 2015 - By Jessika Phillips

When it comes to sharing the mission and purpose of your business, your employees should be your greatest ally. After all, they are a reflection of your company culture and therefore should also be your biggest fans! Employees = Brand Advocates When taking your marketing online it’s important to build “Social Advocates” – fans who,… Read more »

How to Run a Successful Facebook Contest

September 2, 2015 - By Jessika Phillips

You’ve seen them. Just give us your name and email and you could win a $100 gas card! They’re catchy, they offer a great prize, and entering is relatively painless. I’ve seen small- and medium-sized businesses run some great contests, sweepstakes and offers on Facebook that surpass everyone’s expectations. Then there are others that seem… Read more »

What can YouTube do for my Business?

August 31, 2015 - By Jessika Phillips

YouTube and Business? Most people know YouTube for its singing dogs and funny videos that they watch at the office on Friday afternoons. But, what we’ve found is business owners don’t realize that YouTube is the second largest search engine in the world and, amidst the singing dogs and funny home videos lies an enormous… Read more »

The Power of the Hashtag. #Wat

August 31, 2015 - By Jessika Phillips

#Have #you #ever #seen #a #sentence #look #kind #of #like #this? If so,the originator of that post was attempting to become a part of the greater online conversation. Welcome to #hashtags! The “number sign” looking symbol is everywhere, isn’t it? What is its purpose? How do you use it? Can you overkill its use? I… Read more »

Why your website should be responsive

August 31, 2015 - By Jessika Phillips

Do you remember the days when palm and blackberry dominated the mobile website market? Back in the day, websites on a mobile platform were designed specifically for a handful of devices. Today there are literally thousands of devices that can browse the web. Smartphones, tablets, gaming systems and smart TVs all offer special web browsing… Read more »

What You Need to Know To Build A Great Website

August 31, 2015 - By Jessika Phillips

Ok, so maybe websites aren’t the field of dreams but …with more than 2.2 billion people online, you should know by now that if you are a business, a website is a must. And the very simple answer to “why?” is, to be found. Without a website you may be sending the wrong message. By… Read more »

5 Tips to Write a Blog that gets Noticed

August 30, 2015 - By Jessika Phillips

So your blog isn’t bringing in the floodgates of visitors you hoped? How do you maximize your blog and drive traffic? Here are 5 easy tips to use when writing a blog to get noticed. 1) FIRST IMPRESSIONS MATTER Write the first sentence of your blog as if your future depends on it. I know… Read more »

Signs of a Bad SEO Company

August 30, 2015 - By Jessika Phillips

Many companies promise Amazing SEO but Buyer Beware! Before you spend money on SEO make sure you know how to Spot a Bad SEO Company. Outsourcing your business’s SEO is a leap of faith – you’re spending valuable marketing dollars on a project and need to show the return on that investment. That’s why many marketers… Read more »

How to Target Your Prospects within The Buyers Journey

August 30, 2015 - By Jessika Phillips

So you have created some killer buyer personas. Now comes the bread and butter of your content marketing strategy. Before you just start writing, scheduling and designing your content, there are a few things to make sure you don’t ignore to ensure your efforts are effective.   Social Media Marketing While every area in the… Read more »

The 3 C’s for YOUR Business

August 28, 2015 - By Jessika Phillips

When creating a strong business, you need to ask yourself first “why would someone want to work for me?” Then, follow-up with a “why would someone want to work with me?” Your scope of business, expertise and work experience all play a factor in that decision process, but so does the 3 C’s. What are… Read more »

Are You Using Your Team’s Strengths Effectively?

August 28, 2015 - By Jessika Phillips

Are you a business owner wondering how you can unlock hidden potential within your team? Seminars, books, and Youtube videos will do a lot to help, but ultimately the most valuable resource is your employee’s unique strengths. Everyone has them. Some are learned; Others are inherent. Unlocking your team’s strengths can mean the difference between them… Read more »

Company Culture: the new style of office work environment

August 28, 2015 - By Jessika Phillips

Company culture is more than just a trendy buzz-worthy term of the moment. More and more job seekers are placing a higher value on the culture of their potential work place than before. What impacts company culture? Environment, values, employee morale… all of these play a part, but you can’t just toss all your eggs… Read more »

Business or a Brand

August 28, 2015 - By Jessika Phillips

Have you ever wondered what makes you stand out? What makes you, you? In today’s competitive market, standing out and being unique is the difference between being a business and being a brand. If someone is faced between making a choice between picking you or a competitor… why will they pick you? It’s an honest,… Read more »

The Care and Feeding of Your Brand

August 28, 2015 - By Jessika Phillips

Are your customers loyal to your brand? Or would they switch in a minute to another company with a better price? You’re in trouble if customers are buying from you only because you have a certain feature or the lowest price. Those are things that can be taken away or copied—someone else can beat your… Read more »

How to Grow Your Business Company Culture

August 27, 2015 - By Jessika Phillips

How do you grow your business or Company Culture? What’s that? Sighhhh… It’s Monday morning, time to start the long trek to Friday. Is this how you think about beginning your work week, or worse, how your employees think of beginning their work week? How awesome would the Monday morning energy be if your employees… Read more »

Fire Your Sales Team – Serving Vs. Selling

August 21, 2015 - By Jessika Phillips

You read the title right… it’s time to fire your entire sales force and totally revamp your business model. But before you send your sales team to pack up their desks, let me explain. The days of driving your sales with hook lines and catchy tag phrases are long over. With technology and information at… Read more »

5 Ways to Improve your ROI

August 21, 2015 - By Jessika Phillips

Are your marketing goals being reached this year? Are you sticking to the business plan you set for the year? They say the easiest way to increase profits is to measure results! That includes your marketing results. So before we watch the rest of the year fly by, let me walk you through five easy… Read more »

5 Simple Meeting Hacks

August 20, 2015 - By Jessika Phillips

As technology changes society, we are literally a fingertip’s length away from family, friends and co-workers; It has made us accessible 24 hours a day. Time is a commodity, and let’s be honest, it’s our most valuable asset. To stay competitive, we are working harder and longer hours and spending your time in unproductive meetings… Read more »

A Guide to the Emotion of Color

August 2, 2015 - By Jessika Phillips

WHAT’S IN A COLOR: How does a color make you feel? You’ve probably never thought of certain colors in terms of how you feel around them, but individual colors can a have a powerful effect on your state of mind. Some will excite you and others will calm you, but all of these seven colors… Read more »

3 Essentials to Creating Quality Website Content

July 30, 2015 - By Jessika Phillips

What does “Quality Content” for your Website really mean? If you have ever went through the process of creating or updating a website you have probably been asked about your content more than a few times. More specifically, you have probably heard the term “quality content”. The pressure of what to say on your website… Read more »

Why You Should Love the Place you Work

July 28, 2015 - By Jessika Phillips

Thanks to Confucius everyone is familiar with the phrase, “Choose a job you love and you’ll never work a day in your life.” And while I agree with what he meant, to choose a job you enjoy and that makes you happy, I don’t agree that is what makes it feel like you’re not working…. Read more »

The Dating Game: Social Media and Your Business

July 13, 2015 - By Jessika Phillips

It may be hard to tell what kind of social media platform your business should utilize. Some people may tell you to have them all, that there are plenty of fish in the sea and you should catch as many as you can. But if you know who your audience is, you might not need… Read more »

Looking for Awesome Company Culture?

June 27, 2015 - By Jessika Phillips

Inc. Magazine published an article about company culture entitled “The 10 Elements of a Great Company Culture.” Much has been written about “company culture” and the achievement of effectiveness – and many times new articles are restatements of existing material. This one was not. There is no easy route in building a culture of enablement,… Read more »

What’s YOUR Purpose & What Kind of Leader Has it Made You?

June 21, 2015 - By Jessika Phillips

What drives you? What’s your passion? Are you bringing that enthusiasm into how you lead? Leadership can be given, but good leaders must actually EARN their place. You become a leader because you’re someone people want to follow. You’ve earned their trust, and have the character and integrity to motivate. You’re a leader, now it’s… Read more »

7 Steps To Writing Impressive Blog Posts

June 16, 2015 - By Jessika Phillips

Blogs are one of the easiest ways to connect by using relationship marketing with your customers and prospects and keep them engaged with your business. When blogging, you can write in a casual tone that helps your readers identify with you and your topic. Since content marketing has become a primarily way to introduce people… Read more »

What are SMART Goals – Are They Important to your Business?

May 27, 2015 - By Jessika Phillips

If you are not setting SMART goals for your business, you are setting yourself up for failure. Here’s an illustration: Imagine your town has a contest for Citizen of the Year, and the winner gets to give a $10,000 grant to his or her favorite charity. Your old elementary school could really use the money… Read more »

What are buyer personas, and why do you need them?

March 27, 2015 - By Jessika Phillips

Imagine you are telling a funny story. Do you tell the story differently if you are telling it to your child’s teacher versus your best friend over drinks? I’m betting you do. You may even pick a different funny story altogether to tell. Your child’s teacher is one persona; your best friend is another. Now… Read more »

Steps to Launching Your Inbound Marketing Campaign

February 2, 2015 - By Nate

Launching an inbound marketing campaign needs to be done in an organized and strategic fashion in order to get the best results. Using a step-by-step process, you can develop your marketing campaign and successfully implement it to drive conversions. The following steps will help you get your team on board and put your campaign on a track to success.