What You’ll Learn

Relationship Marketing System Infographic

1. PLAN

“A goal without a plan is just a wish.” – Antoine de Saint-Exupery

What you plan is what you’re going to achieve. In the planning stage we will show you how to develop a blueprint for your business’s success. You’ll learn what it means to have a memorable brand, how to identify your target audience, and how to have a voice in the marketplace that will get you noticed.

Create a brand

You’ll learn how to make your brand the product. Your brand is your best advocate. Because consumers have so many options it’s increasingly hard to stand out among the crowd. That’s why creating a brand is so important for your business. We’ll walk you through the creation process, so you can become the brand that people turn to and trust.

Identify Target personas

Chances are you have specific people you want to target. We’ll help you identify who they are, so you don’t waste time marketing to a group that doesn’t care.

Set SMART Goals

We’ll walk you through the process of creating goals for your business. Planning your goals will help your business set up a process that allows you to succeed in your industry.

We’ll teach you how to create goals that are:

2. ATTRACT

“Brands must become architects of community.” – Simon Mainwaring

Attracting means targeting qualified prospects to increase your return on investment. 46 percent of people read blogs more than once a day and companies that have a blog on a website have 55 percent more visitors than those that don’t (Hubspot). We’ll show you how to be found online by incorporating search engine optimization strategies. By creating fun, informative content we’ll teach you how harness the power of social media marketing.

Attract your very best leads

Once you identify your key persons you’ll be able to create content that will attract them, and we’ll work with you to teach the strategies that will drive traffic to your site. This will include blogs, videos, creative content, and more. This is important because companies that excel at lead nurturing generate 50 percent more sales ready leads at a 33 percent lower cost (Forrester Research).

How to setup and use social media

We’ll discuss social media pages, and how to find the right fit for your business, so you can build relationships that last. Social media is the tool that will help you connect with your leads and customers, creating an open dialogue of trust and communication.

3. CONVERT

“Good content is the stuff of love affairs.” – Tom Webster

In the convert stage, we’ll show you how to create a round-the-clock sales department. By understanding how to create and use custom Calls to Actions and Landing Pages, you’ll develop strategic workflows that transform your website into a lead generating machine. Landing pages are crucial to moving your leads down the marketing funnel; companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10 (Hubspot).

Separate leads from Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL)

We’ll teach you how to use your website to separate leads based on where they are in the buyer’s funnel. This way you’ll be able to progressively profile your leads so you can give them the right content that they’ll need to continue down the path to customer.

4. ENGAGE

“Be the best answer.” – Lee Odden

Engaging your prospects means being a magnet, not a bullhorn. This is the stage that teaches you how to really make your brand stand out from the competitors and allows you to succeed in relationship marketing. This means learning how to utilize emails, social media, infographics, videos, and more, so you can begin to understand how to nurture leads and understand why people buy from who they know, like and trust.

5. DELIGHT

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

By under promising and over delivering you’ll wow your customers. We will show you how to delight your customers so you can turn word of mouth referrals into world of mouth referrals.

In the delight stage you’ll learn how to turn your leads into a customer’s. It’s all about connecting with your lead in ways they never thought possible, by being human in your interactions. This step is all about building great relationships based around trust that gives them a good feeling whenever they think or hear about your company. The goal is to make your brand resonate the most with them.

6. MEASURE

“If you don’t like what is being said, change the conversation.” – Don Draper (Madmen)

Make sure you’re getting the most out of your marketing efforts. You’ll learn how to measure and improve with Google Analytics, your Call-to-action conversions, and how to integrate with Inbound marketing. 52 percent of marketers cite difficulties in accurately measuring return on investment as their biggest source of frustration in social marketing (Source: Adobe). That’s why we’re here to help you understand how analytics work and how you can translate the numbers into something you can improve with real, measurable differences.

Through these six steps you’ll be able to create your own individual roadmap towards building a successful Relationship Marketing campaign. From start to finish, you’ll get our knowledge and training methods with our easy-to-use videos, worksheets, and explanations.